The brands are rated by their size or familiarity and their quality. Companies with a strong Brand Respect ranking are well liked by a large number of people. Seven of the top 10 most-respected Sean Lee Nike Jersey brands make consumer staples. And despite their status today, the top 10 brands are showing a decline in favorability the report said.
THESE BRANDS GET NO RESPECT
Least respected brands of the year
By Laura Crimaldi/Boston.com Staff
CoreBrand , a branding firm, has named the top 10 most and least respected brands of the year based on a continuous survey of more than 10,000 business executives from the top 20 percent of US businesses. The brands are rated by their size or familiarity and their quality. Brands that are well known but get low favorability ratings ranked in the least respected category. Find out who who they are.
news
First cars cross SF-Oakland Bay Bridge’s new span
The Associated Press In a handout photo provided by the Bay Area Toll Authority, LED lights illuminate the San Francisco-Oakland Bay Bridge’s self-anchored suspension on Thursday, Aug. 29, 2013, in San Francisco. With traffic between Oakland and San Francisco halted over Labor Day weekend for construction, bridge officials say the new span will open by Tuesday morning. (AP Photo/Noah Berger)
By SUDHIN THANAWALA / Associated Press /
September 3, 2013
11, 2011 file photo shows Stephen Elop CEO of Nokia, left, with CEO of Microsoft Steve Ballmer, speaking in London, as he announces the strategic partnership with Microsoft. Microsoft says it is buying Nokia’s devices and services business, and getting access to the company’s patents, for a total of 5.44 billion euros ($7.2 billion) in an effort to expand its share of the smartphone market. Nokia confirmed the deal in a joint news release from the two companies Monday Sept. 2, 2013.
Meryl Yourish 